Journal

Thoughts and musings from my work.

Occasional writing on circular economy, food systems, and the craft of building programmes that survive contact with the real world.

11 May 2026

8 min read

Selling more in a circular economy. Is it possible? I think it might be.

Having spent two days at the World Retail Congress, I've been sitting with a question: can we sell more and consume less at the same time? I think we might be able to - but only if we fundamentally change what selling means.

23 March 2026

7 min read

Choose effectiveness over efficiency. Always.

Our obsession with efficiency is making the linear economy slightly less bad - but it's not creating a circular one. A case for effectiveness, via a cherry tree, a pot of hummus, and a missing lid.

17 February 2026

9 min read

If the circular economy doesn't improve everyday life, it's not working

The circular economy shouldn't be optional - but for many people, it still is. A case for why local government is the missing piece, and what it looks like when it gets it right.